What's New at QueryHorse
Check out our new How-to Horse Guy column.
Trail Riding Take-Alongs
(Posted May 2, 2008 – Published in "John Lyons' Perfect Horse" magazine, May 2008)
Gift, Sale, or Lease
(Posted Apr. 29, 2008 – Published in "Massachusetts Horse", Aug/Sep 2007)
Buying A Horse Farm - Part 2
(Posted April 23, 2008)
Agent Madness – Are you liable?
(Posted April 14, 2008 – Published in "Massachusetts Horse", Apr/May 2007)
"Paso Fino" Photo
(Posted April 14, 2008)
Buying A Horse Farm - Part 1
(Posted April 2, 2008)
"Icelandic Horse" Photo
(Posted March 24, 2008)
Hypoallergenic "Bashkir Curly" Photo
(Posted March 7, 2008)
Tax Tips for Horse Business Owners
(Posted March 5, 2008 – Published in "Massachusetts Horse", Apr/May 2008)
"Norwegian Fjords" Photo
(Posted February 22, 2008)
Gaps in Liability Protection for Equine Professionals
(Posted February 22, 2008 – Published in "Massachusetts Horse", Oct/Nov 2007)
"A Zedonk" – Zebra-Donkey Photo
(Posted February 6, 2008)
|
|
QueryHorse is Targeted on Horse Information — Not on You.
Big, well-known search engines have recently highlighted personalizing "the search experience" for Web users.
But, results of interest "just for you" comes at a price, because these engines can only refine their answers to you by learning more about you specifically.
That means they're watching every search you make, associating it with you personally, and creating a user profile on you which they keep for future use.
They do this because they have both a problem and a profit opportunity:
The Problem
Because the big engines try to search everything and be everything to everyone, most searches you make are accompanied by lots of clutter.
The big engines need to learn about you specifically or they can never focus their results on your interests.
So, every query you enter is stored and associated with your Web address and wherever possible, with your name and address whether they ask you for it directly or can associate it with prior purchases or other databases.
Their Profit Opportunity
Advertisers and marketers will pay for this information because blanket advertising is less effective than ads targeted at those most likely to be interested in their products (and the government has its own way of demanding it once it's been collected).
QueryHorse respects your privacy by not collecting information on individual visitors. QueryHorse focuses on everything about horses and only horses, therefore, the "clutter level" in responses to queries is much lower.
We don't need to know about you individually, because we know why you come to QueryHorse and share your interest in all things equine.
|
|
|
|
